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our story

Eco Touch was founded by James Dudra and Anne Ruozzi, two environmental entrepreneurs from Portsmouth, NH. In 2003, while studying in college, Dudra held a business internship in drought-stricken Sydney, Australia where he learned that cars are cleaned without using water. In 2007, with the U.S. facing pending water restrictions, James and Anne decided to launch their own company. They introduced to consumers everywhere the first eco-friendly line of waterless car wash and detailing products.


Together Dudra and Ruozzi are committed to providing vehicle owners everywhere with superior car care products that do not harm the planet or the user. From the original waterless car wash, the company’s product line has grown to now include 6 other green car care products: a dashboard protectant, carpet and upholstery cleaner, metal polish, all purpose cleaner, window cleaner and microfiber towel pack.


Eco Touch has also made enormous strides in its mission to educate consumers that it is possible to enjoy a clean car, boat or rv without using harsh synthetic chemicals. Eco Touch is committed to clean cars and a non-contaminated environment. The company has been featured in many prominent media outlets such as National Geographic, Treehugger.com, The New York Times and Body + Soul.


Eco Touch products are now carried in 200+ specialty retail stores nationwide and online at Amazon.com, Detailing.com and ecotouch.net.


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