Posted by James Dudra on February 05, 2014
Carnauba is one of the most touted ingredients in the car care world. But what is it? And why is it so popular in car wax products?
Let's start from the beginning. Carnauba wax comes from a palm tree commonly referred to as "Copernicia prunifera" in Northeastern Brazil. The wax itself comes from the leaves of the tree which secrete the wax in hot and dry weather. The leaves are then gathered, dried and beaten to dislodge the wax. Afterwards the wax is refined and bleached. Ultimately there are multiple grades of carnauba wax based on the purity level.
In it's natural state Carnauba is extremely hard. In fact, as a raw material Carnauba comes in flakes which must be melted down and emulsified to blend with other ingredients in car care products. Carnauba is completely non-toxic and hypoallergenic which makes it very appealing to incorporate into product formulations. You'll not only find it in car care products, but also in a wide range of other applications such as pharmaceuticals, food, furniture wax, and even semiconductors!
The reason why car enthusiasts gravitate towards Carnauba due to the fact that it gives car paint an incredible shine and durability. At Eco Touch we incorporate Carnauba into our Quick Wax and Dashboard Protect. You'll find that both of these products offer superior UV protection and a nice soft glow after application.
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